A marketing strategy brings everything together. Without one you waste time and money and going round in circles.
Knowing that you don’t know is one thing. Not knowing what you don’t know is worse…
Similar to good event management, a crucial element of business development is planning and attention to detail.
Corporate communication is a key element in your content marketing plan. It drives the consistent messages, both internally and externally, you wish to convey.
Of the many elements you need to get right in running an event, tight organisation is arguably the most important. Once the objective of the event has been established, you can’t afford to leave any stone unturned in the planning, organisation and execution.
Figuring out what your clients value, developing your offer accordingly and delivering the right and consistent message to them at the right time.
Whether you’re supplying editorial or taking up one of our standard or bespoke advertising packages, we take your messages to the people that need to hear them through a choice of publishing channels.
The LRT Monitor brings the facts, figures and contacts together in one place, so now it’s easy to search, find and get the information you need.
Mainspring’s LRT Engineering Excellence Days enhance understanding and co-operation between the teams responsible for the day-to-day operation and maintenance of the light and urban rail systems, those with procurement responsibility and the supply chain.Event has taken place
As a well-established mark of excellence, a Light Rail Award adds immediate cachet to your organisationRead article
New Edinburgh City Council Chief Executive Andrew Kerr has supported the idea of extending the city’s controversial tram project to NewhavenRead article
Kocaeli and Izmit Metropolitan Municipalities have announced contract awards for both infrastructure and rolling stockRead article
Tram-Pro takes tram driver training simulation to the next level. Innovative and dynamic with state of the art graphics and powerful analysis tools it has transformed the way, and the time, that training is conducted resulting in a robust, cost effective outcome.Read article
Throughout 2016, not a month went by without the announcement of a new driver-less automobile trial or a new record claim. The world seems to be embracing the technology to create autonomous vehicles, with all the big names you’d expect present and correct.The race is on!Read article
With potentially devastating disruption seen across both public and private networks in May, Kevin Bell from Bond Dickinson examines some of the threats to transport systems.Read article
The UK's first tram-train arrives in Sheffield just weeks after the tram-train pilot was granted
The Transport & Works Act Order for the UK’s tram-train pilot between Sheffield and Parkgate was granted on 19 November, just as the first Citylink Class 399 vehicle (numbered 201) left the Vossloh works in Valencia for the overland journey to Santander and then by freight ferry on 23 November to Southampton. Final delivery to Sheffield Supertram’s Nunnery depot took place on 1 December. The TWA Order allows the construction of the 160m chord connecting the existing Sheffield Supertram Meadowhall route and the Network Rail freight line at Tinsley, plus the electrification at 750V dc of this line and the existing passenger line through Rotherham Central station to Parkgate where a siding terminal will be constructed. Seven Citylink tram-trains are expected to be delivered over the next few months with four having wheel profiles adapted for tram-train use and three being for use on the existing network. All will have the facility to operate on 25kV electrified lines when the proposed electrification of the Midland Main Line is completed in the area. It is expected that the first vehicle will enter service on the existing network in May. The line connections and electrification plus adaptations to Rotherham Central station and the construction of the terminal at Parkgate will not be ready until early 2017. The GBP58m (EUR80m) officially remains a pilot, which will run for two years to a 20-minute headway using three of the new 37m Citylink vehicles with one spare. The core objectives of the pilot are to understand the cost benefits, technical and operational challenges of running lighter vehicles on the national rail network, develop relevant technical standards, examine the practicality of tram-train operation and gauge passenger perception. The operation will continue as a local service if the pilot is successful.
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