A marketing strategy brings everything together. Without one you waste time and money and going round in circles.
Knowing that you don’t know is one thing. Not knowing what you don’t know is worse…
Similar to good event management, a crucial element of business development is planning and attention to detail.
Corporate communication is a key element in your content marketing plan. It drives the consistent messages, both internally and externally, you wish to convey.
Of the many elements you need to get right in running an event, tight organisation is arguably the most important. Once the objective of the event has been established, you can’t afford to leave any stone unturned in the planning, organisation and execution.
Figuring out what your clients value, developing your offer accordingly and delivering the right and consistent message to them at the right time.
Whether you’re supplying editorial or taking up one of our standard or bespoke advertising packages, we take your messages to the people that need to hear them through a choice of publishing channels.
The LRT Monitor brings the facts, figures and contacts together in one place, so now it’s easy to search, find and get the information you need.
Mainspring’s LRT Engineering Excellence Days enhance understanding and co-operation between the teams responsible for the day-to-day operation and maintenance of the light and urban rail systems, those with procurement responsibility and the supply chain.Event has taken place
As a well-established mark of excellence, a Light Rail Award adds immediate cachet to your organisationRead article
New Edinburgh City Council Chief Executive Andrew Kerr has supported the idea of extending the city’s controversial tram project to NewhavenRead article
Kocaeli and Izmit Metropolitan Municipalities have announced contract awards for both infrastructure and rolling stockRead article
Tram-Pro takes tram driver training simulation to the next level. Innovative and dynamic with state of the art graphics and powerful analysis tools it has transformed the way, and the time, that training is conducted resulting in a robust, cost effective outcome.Read article
Throughout 2016, not a month went by without the announcement of a new driver-less automobile trial or a new record claim. The world seems to be embracing the technology to create autonomous vehicles, with all the big names you’d expect present and correct.The race is on!Read article
With potentially devastating disruption seen across both public and private networks in May, Kevin Bell from Bond Dickinson examines some of the threats to transport systems.Read article
On 25 January Rambus Ecebs announced that its Nevis Technologies joint venture with Strathclyde Partnership for Transport is to use the Glasgow Subway (UK) to pilot the company’s latest mobile ticketing product using Host Card Emulation (HCE). The trial is to take place with selected users in mid-2017.
HCE technology is already well proven in the banking sector and loyalty and reward card schemes, and Rambus Ecebs’ suite of apps enables passengers to load ‘virtual smartcards’ onto NFC-enabled devices which can then be used to buy, store and use tickets.
Compatible with existing infrastructure that complies with the UK’s ITSO interoperable specification, real-time journey information can also be added to the system, which can be easily integrated into existing apps. Operators can also use the app to collect travel data to optimise service demand and pricing, while also delivering targeted offers.
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