A marketing strategy brings everything together. Without one you waste time and money and going round in circles.
Knowing that you don’t know is one thing. Not knowing what you don’t know is worse…
Similar to good event management, a crucial element of business development is planning and attention to detail.
Corporate communication is a key element in your content marketing plan. It drives the consistent messages, both internally and externally, you wish to convey.
Of the many elements you need to get right in running an event, tight organisation is arguably the most important. Once the objective of the event has been established, you can’t afford to leave any stone unturned in the planning, organisation and execution.
Figuring out what your clients value, developing your offer accordingly and delivering the right and consistent message to them at the right time.
Whether you’re supplying editorial or taking up one of our standard or bespoke advertising packages, we take your messages to the people that need to hear them through a choice of publishing channels.
The LRT Monitor brings the facts, figures and contacts together in one place, so now it’s easy to search, find and get the information you need.
Now in its 81st year, Tramways & Urban Transit is unique as a publication founded on the needs of scheme promoters, transport operators, planners, consultants, manufacturers and campaigners for better public transport in our congested towns and cities.
Mainspring’s LRT Engineering Excellence Days enhance understanding and co-operation between the teams responsible for the day-to-day operation and maintenance of the light and urban rail systems, those with procurement responsibility and the supply chain.Buy Tickets
As a well-established mark of excellence, a Light Rail Award adds immediate cachet to your organisationRead article
New Edinburgh City Council Chief Executive Andrew Kerr has supported the idea of extending the city’s controversial tram project to NewhavenRead article
Kocaeli and Izmit Metropolitan Municipalities have announced contract awards for both infrastructure and rolling stockRead article
Tram-Pro takes tram driver training simulation to the next level. Innovative and dynamic with state of the art graphics and powerful analysis tools it has transformed the way, and the time, that training is conducted resulting in a robust, cost effective outcome.Read article
Throughout 2016, not a month went by without the announcement of a new driver-less automobile trial or a new record claim. The world seems to be embracing the technology to create autonomous vehicles, with all the big names you’d expect present and correct.The race is on!Read article
Ahead of his presentation at the 12th Annual UK Light Rail Conference, Dr Stuart Thomson considers the vital, and often overlooked role, of stakeholder engagement.Read article
Transport for Greater Manchester has announced that Sunday 26 February will see the start of passenger services on Manchester Metrolink’s Second City Crossing (2CC), marking the completion of the system’s GBP1.5bn (EUR1.76bn) ‘Big Bang’ expansion programme.
The 1.3km (0.8-mile) route is designed to reduce bottlenecks in Manchester city centre as the system expands, running from a new stop at St Peter’s Square along Cross Street to stops at Exchange Square and Victoria.
The first phase of the 2CC opened from Victoria to a new stop at Exchange Square in December 2015. Fast-tracked thanks to the European Regional Development Fund, this section allowed a six-minute daytime service to run between Shaw and Crompton, Oldham and Exchange Square from Monday to Saturdays.
The ‘Big Bang’ programme has seen extensions to MediaCityUK, East Didsbury, Rochdale via Oldham, Ashton and Manchester Airport open since 2010, growing the network to 93 stops; 2CC construction was completed late in 2016, with the first test tram running between St Peter’s Square and Exchange Square in the early hours of 1 December.
Once fully open, the new line will allow Manchester Airport services to run to Deansgate-Castlefield and, later this year, on to Victoria. Services that currently terminate at Deansgate-Castlefield and Exchange Square will continue across the city centre to Shaw and Crompton and East Didsbury.
Councillor Andrew Fender, Chair of the Transport for Greater Manchester Committee, said: “Not only will the Second City Crossing offer more trams through the city – on a more flexible, reliable tram network – but also a fantastic new view of historic Manchester landmarks such as the Royal Exchange and Manchester Town Hall.”
In early January work began on the GBP350m Trafford Park line, a new 5.5km (3.4-mile) six-stop route that will offer new connections to over 1300 businesses at Trafford Park, Europe’s largest industrial estate, as well as major visitor attractions such as Old Trafford football stadium, the Imperial War Museum North and EventCity
Leave a message:
13 Orton Enterprise Centre
Bakewell Road, Peterborough,
+44 (0) 1733 367604
© 2017 Mainspring Ltd