A marketing strategy brings everything together. Without one you waste time and money and going round in circles.
Knowing that you don’t know is one thing. Not knowing what you don’t know is worse…
Similar to good event management, a crucial element of business development is planning and attention to detail.
Corporate communication is a key element in your content marketing plan. It drives the consistent messages, both internally and externally, you wish to convey.
Of the many elements you need to get right in running an event, tight organisation is arguably the most important. Once the objective of the event has been established, you can’t afford to leave any stone unturned in the planning, organisation and execution.
Figuring out what your clients value, developing your offer accordingly and delivering the right and consistent message to them at the right time.
Whether you’re supplying editorial or taking up one of our standard or bespoke advertising packages, we take your messages to the people that need to hear them through a choice of publishing channels.
The LRT Monitor brings the facts, figures and contacts together in one place, so now it’s easy to search, find and get the information you need.
Now in its 81st year, Tramways & Urban Transit is unique as a publication founded on the needs of scheme promoters, transport operators, planners, consultants, manufacturers and campaigners for better public transport in our congested towns and cities.
600 guests from across the rail industry celebrate an evening of innovation and growth. Over 150 rail industry manufacturers, suppliers and service providers will be represented at the seventh Dinner at the RoundhouseMore information
Mainspring’s LRT Engineering Excellence Days enhance understanding and co-operation between the teams responsible for the day-to-day operation and maintenance of the light and urban rail systems, those with procurement responsibility and the supply chain.More information
Forward-thinking 21st Century cities are enjoying a transport revolution. More and more are choosing fixed-infrastructure transport solutions to provide a backbone for growth, creating cleaner and less congested environments and increased accessibility to employment, housing and leisure activities for all.More information
As a well-established mark of excellence, a Light Rail Award adds immediate cachet to your organisationRead article
New Edinburgh City Council Chief Executive Andrew Kerr has supported the idea of extending the city’s controversial tram project to NewhavenRead article
Kocaeli and Izmit Metropolitan Municipalities have announced contract awards for both infrastructure and rolling stockRead article
Tram-Pro takes tram driver training simulation to the next level. Innovative and dynamic with state of the art graphics and powerful analysis tools it has transformed the way, and the time, that training is conducted resulting in a robust, cost effective outcome.Read article
Throughout 2016, not a month went by without the announcement of a new driver-less automobile trial or a new record claim. The world seems to be embracing the technology to create autonomous vehicles, with all the big names you’d expect present and correct.The race is on!Read article
Ahead of his presentation at the 12th Annual UK Light Rail Conference, Dr Stuart Thomson considers the vital, and often overlooked role, of stakeholder engagement.Read article
With potentially devastating disruption seen across both public and private networks in May, Kevin Bell from Bond Dickinson examines some of the threats to transport systems.
Transport networks are embracing digitalisation. IT systems are interconnected and can now control infrastructure, vehicle movement and signalling, as well as providing integrated rolling stock management systems.
Passenger requirements are also changing, with increased demand for on-board Wi-Fi and real-time personalised journey status updates, thereby linking corporate infrastructure to consumer devices. Massive sums of passenger data are collected and processed, including data which is very attractive to cyber criminals such as personal information (name and home addresses) and bank and payment card details. If these systems and the data residing on it are not adequately protected,they will be vulnerable and open to attack.
Research suggests that IT systems are likely to contain vulnerabilities due to a number of factors. This could be through insufficiencies in the design and development of a system, how it is configured, maintained and protected from intrusion. The increase in the number and type of vulnerabilities is inevitable as systems move away from bespoke standalone arrangements to open-platforms developed using off-the-shelf components. The connectivity of systems and devices to public and private networks leaves them exposed to the threat of cyberattack.
As digitalisation brings real benefits for both operators and passengers this inevitably opens up greater risks of cyberattack (as seen around the world in May). Threats can come from a number of sources, including direct contact with system infrastructure via a USB port, to unauthorised access to physical locations or a threat from within the organisation itself. Whilst many attacks are deliberate, non-deliberate security breaches caused by negligence or lack of knowledge should be included in cyber security measures and procedures.
Rolling stock and infrastructure owners, operators and manufacturers are required to protect the safety of their operations. Whilst the majority of cyber-crime may be to cause economic or financial damage, motives can vary from causing mild disruption, stealing data, causing reputational damage or, at its worst, causing death or injury.
Good cyber security within an organisation involves all levels of personnel within that organisation. Their full engagement is key to raising awareness of cyber risk and managing that risk by developing and supporting effective cyber security policies and procedures.
Our session at the UK Light Rail Conference in July aims to provide an overview of:
Kevin is a Partner at law firm Bond Dickinson, with experience in advising on heavy and light rail franchise and concessions bids, franchise mobilisations and related statutory transfer schemes, rolling stock leasing and a variety of commercial and regulatory matters.
He acts for a number of passenger rail operators and has also worked with for concession letting authorities and rolling stock manufacturers.
Kevin is a member of the Steering Group of the Transport Forum of the West & North Yorkshire Chamber of Commerce.
Photo by Blue Coat Photos / CC BY-SA 2.0
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