A marketing strategy brings everything together. Without one you waste time and money and going round in circles.
Knowing that you don’t know is one thing. Not knowing what you don’t know is worse…
Similar to good event management, a crucial element of business development is planning and attention to detail.
Corporate communication is a key element in your content marketing plan. It drives the consistent messages, both internally and externally, you wish to convey.
Of the many elements you need to get right in running an event, tight organisation is arguably the most important. Once the objective of the event has been established, you can’t afford to leave any stone unturned in the planning, organisation and execution.
Figuring out what your clients value, developing your offer accordingly and delivering the right and consistent message to them at the right time.
Whether you’re supplying editorial or taking up one of our standard or bespoke advertising packages, we take your messages to the people that need to hear them through a choice of publishing channels.
The LRT Monitor brings the facts, figures and contacts together in one place, so now it’s easy to search, find and get the information you need.
Mainspring’s LRT Engineering Excellence Days enhance understanding and co-operation between the teams responsible for the day-to-day operation and maintenance of the light and urban rail systems, those with procurement responsibility and the supply chain.Event has taken place
As a well-established mark of excellence, a Light Rail Award adds immediate cachet to your organisationRead article
New Edinburgh City Council Chief Executive Andrew Kerr has supported the idea of extending the city’s controversial tram project to NewhavenRead article
Kocaeli and Izmit Metropolitan Municipalities have announced contract awards for both infrastructure and rolling stockRead article
Tram-Pro takes tram driver training simulation to the next level. Innovative and dynamic with state of the art graphics and powerful analysis tools it has transformed the way, and the time, that training is conducted resulting in a robust, cost effective outcome.Read article
Throughout 2016, not a month went by without the announcement of a new driver-less automobile trial or a new record claim. The world seems to be embracing the technology to create autonomous vehicles, with all the big names you’d expect present and correct.The race is on!Read article
With potentially devastating disruption seen across both public and private networks in May, Kevin Bell from Bond Dickinson examines some of the threats to transport systems.Read article
The 12th Annual UK Light Rail Conference and exhibition brings together over 250 decision-makers for two days of open debate covering all aspects of light rail operations and development. Delegates can explore the latest industry innovation within the event’s exhibition area and examine LRT’s role in alleviating congestion in our towns and cities and its potential for driving economic growth.
Mainspring’s LRT Engineering Excellence Days enhance understanding and co-operation between the teams responsible for the day-to-day operation and maintenance of Light and Urban rail systems, those with procurement responsibility and the supply chain.
Need to understand and connect with your audience and markets? Need to make and execute a marketing plan and campaigns? Our range of marketing and communication services delivers the marketing results that achieve your business objectives. • Marketing Strategy • Business and Competitive Intelligence • Business Development • PR/Corporate Communications • Event Management • Digital • Publishing
This year marks the 12th running of the Global Light Rail Awards – the industry’s celebration of innovation and excellence in our vibrant and fast-moving sector.
13 Orton Enterprise Centre
Bakewell Road, Peterborough,
+44 (0) 1733 367604
© 2017 Mainspring Ltd